Women in Advertising

The part in the beginning of the presentation concerning women in advertising that really caught my attention was the presenter demanding of us to take advertising seriously. It was a call to attention! It immediately got me to pay attention and to take in every word like it was the most important thing at the time. Not only did she say this, she brought the attention to how important advertisement has become with a comparison of graphs in the expenses used for advertisement. She finished off her introduction by stating advertisements is everywhere!

She sets out her verbal presentation in a manner that is easily followed by using words such as “first” and “next” one step at a time. She also uses rhetorical questions to keep the listener involved and ever thinking about the context of her argument. The truth behind the advertisement is revealed; vital information. She directs the attention to what is really being said by revealing the horrors of the advertisement concerning women.

There are constantly graphics being showed that tied into what the speaker is saying. She directs the attention to many of them, explaining what’s going on and what they mean. This helps the listener to stay on track and stay interested. She uses a graph in the beginning to show facts. She uses pictures of all the different types of advertisement available to show just how vast a variety there is and how it truly is everywhere. When speaking of eating disorders, pictures of extremely skinny women are shown to emphasize what she is saying.

The speaker is dressed in a plain colored shirt. This does not distract the listener from what she is saying, which is important to the presentation of the speaker’s argument. She wants the audience to pay attention to what she is saying, not what she is wearing. Her tone is serious and impressive. You can’t help but sit there and know that what she is saying is important by how she is saying it. She sends an emotional appeal across to the audience through her tone at times also. This leads the audience to feel empathy with the speaker, which is also a vital characteristic in her argument. She is constantly keeping the audience involved by the excellent use of her eye contact. She is constantly bringing in the audience with her eyes.

The most memorable part of the presentation was one involving a graphic. A girl was sitting and the headline was “The more you subtract, the more you add.” This was especially memorable, not because it was a graphic, but because she presented it in a certain way. She gave special care to the headline. She stated it “The more you subtract, the more you add. What a horrible message. The more you subtract, the more you add.” Presenting the saying first, then stating how it was a horrible message, and furthermore stating the headline again to further imprint it in our minds was an excellent way to make sure it was not to be forgotten.

The presentation was, in essence, very effective. Her constant eye contact and graphics made the audience constantly at attention. Her tone brought the feeling of importance in her words. Even the jokes she made had relevance and were fun to listen to! There was no straying; this woman had every element necessary to keep the attention and respect of the audience. The overall presentation of the argument was extremely effective in that it would not be easy to forget the whole itself.